You see it everywhere, not just in business–how to accomplish, how to sell, how to use the formula to solve the math problem. What’s missing is why.
Procedure…Goal…Expectation. Is it necessary to know why?
Does it make a difference in sales…production?
It’s not that we need to ask the question why for our every move, but to ask the why of our actions as a whole. We may ask why we are in engineering, food service, software development, retail, education…but perhaps what is even more relevant–why is what I am doing important to me? To others?